Sport TAM™ | Global Promotional Sport™

Global Promotional Sport™

SPORT TAM™

The Global Economics of Sport

Global Promotional Sport™ is building category specific digital marketplaces across the global sports economy. Sport TAM models the economic opportunity from sport sector size through digital advertising, market capture, revenue and domain valuation.

One Domain. Multiple Geographies. Multiple Revenue Streams.

From Global Sport Economy To Domain Value

The GPS model begins with the existing economic value of a sport sector. It then isolates estimated digital advertising expenditure, applies an adjustable GPS market capture assumption, calculates platform margin and applies an adjustable private company earnings multiple.

1. GLOBAL SPORT ECONOMYThe worldwide commercial ecosystem surrounding sport.

2. SPORT SECTORSIndividual categories with their own participants, businesses and buyers.

3. DIGITAL ADVERTISINGThe estimated share of sector economics directed to digital promotion.

4. GPS MARKET CAPTUREAn adjustable percentage of digital expenditure targeted by a GPS domain.

5. DOMAIN REVENUEListings, advertising, sponsorship, leads, events, content and data.

6. DOMAIN VALUEGross margin multiplied by an adjustable private company earnings multiple.

ONE DOMAIN. MULTIPLE GEOGRAPHIES.

A category domain can be segmented into hundreds of local, regional and national commercial pages.

United StatesState and local market segmentation

CanadaProvince, territory and local market segmentation

InternationalCountry and regional expansion opportunities

Future GEO ExpansionAdditional markets as each category develops

Interactive Sport Domain Market Valuation

The Sportsurance™ example below demonstrates the model. Change the yellow assumptions to test different TAM, digital advertising, market capture, margin, pricing and revenue allocation scenarios.

Yellow cells are editable

	Sportsurance™ [ .com and .ca ]		USA: 51 States	Canada: 10 Provinces, 3 Territories	Other	Total Pages
	Average Number Of Pages		500	100	200	800

Sport Domain Market Valuation

A

Sportsurance™: Protect Your Passion

Sportsurance.com

B

Sport Sector: Total Addressable Market: TAM

Existing market size for the specific sport sector

C

Sport Sector: Digital Ad Expenditure: EST %

Estimated percentage of the sector spent on digital advertising

D

Sport Sector: Digital Ad Expenditure: EST $

$6,000,000,000.00

Estimated sector digital advertising expenditure

E

GPS Domain: Market Capture: %

Estimated market capture within 24 months

F

GPS Domain: Market Capture: $

$30,000,000.00

Estimated domain annual sales target

G

GPS Platform: DigiAd Gross Margin %

Website gross advertising margin

H

GPS Platform: DigiAd Gross Margin $

$6,000,000.00

Projected gross margin

I

Private Company Earnings Multiple

Adjustable earnings valuation multiple

J

GPS: Domain Valuation

$18,000,000.00

Projected domain valuation

Sport Website: Typical Revenue Items: Number and Value

Domain Market Capture Revenue

Sportsurance.com

$30,000,000.00

Domain Annual Sales Target

1

Top Page Banner Ad (Homepage)

2

Bottom Page Banner Ad (Homepage)

3

Top Page Banner Ad (Inner Pages)

4

Top Page Banner Ad (Inner Pages)

5

GEO-Based Agent Listing Fee

6

Premium Listing for Agents & Agencies

7

Standard Directory Listing

8

21 Revenue Mechanisms Within One Sport Category

The model is not dependent on one advertising product. Revenue can be distributed across a broad commercial ecosystem serving brands, professionals, agencies, events and sport participants.

Advertising

Homepage banners, inner page banners, directory advertising and category page placements.

GEO Listings

Local and regional listings designed around the geography where sport services are purchased.

Premium Placement

Featured listings, sponsored results, premium search positions and agent spotlights.

Lead Generation

Commercial value created by connecting sport consumers directly with relevant providers.

Events & Sponsorship

Event listings, event sponsorship packages, webinars and platform wide sponsorship programs.

Content & Data

Sponsored articles, targeted email campaigns, custom campaigns, analytics and traffic reports.

Own The Language Of Sport™

GPS category brands are designed to organize commercial sport markets around words that identify what people are searching for. Each category can support its own content, directory, advertising, sponsorship, event and geographic marketplace ecosystem.

“A Brand Should Always Strive To Own A Word

Especially In The Mind Of Consumers.”

Al Ries

NOTICE OF INTELLECTUAL PROPERTY PROTECTION

ANY and ALL domain names, trademarks, and intellectual property associated with GlobalPromotionalSport.com and its affiliated domains (including but not limited to any and all trhe above listed sports-related domains owned and operated by Laidir Equity INC) are protected by international trademark and copyright law.

Any unauthorized use, registration, or exploitation of these marks, domains, or intellectual property will be pursued to the fullest extent of the law.

Any domain registration or activity that infringes on our intellectual property rights will be met with swift and decisive action, including but not limited to legal proceedings, to protect our brand and assets.