Investment Thesis
Sport Domains
Technology changes. Companies come and go. Words can become permanent. Global Promotional Sport™ is building a portfolio of linguistic category brands designed to define the language used throughout the global sports economy.
Why Words Outlast Startups
GPS is not simply assembling domain names. We are developing category defining words intended to identify entire industries, professions and commercial markets within sport.
The Startup Problem
Millions of dollars are invested every year into sports startups, apps, wearables, technologies and platforms. Some succeed. Many disappear. Others are acquired, renamed, replaced or absorbed into larger organizations. The technology may change while the category it serves remains.
The BLOSOT™ Advantage
GPS develops Brandable Linguistic Ownership Search Optimization Terms. Rather than creating an arbitrary company name and spending heavily to explain what it means, the objective is to create a memorable word that communicates the category itself.
The Appreciation Model
As sport industries expand, the language used to identify those industries becomes increasingly important. A category defining word and its corresponding domain can therefore become more strategically relevant as awareness, usage and commercial activity surrounding that category grow.
The S3EO™ Effect
Self Sustaining Search Engine Optimization™ describes the GPS objective of developing words people can recognize, remember, repeat and potentially search directly. The word itself becomes part of the discovery mechanism rather than relying exclusively upon conventional advertising.
The Investor Advantage
GPS is developing intellectual property across multiple segments of the sports economy. The portfolio is therefore not dependent upon one sport, one technology, one product or one revenue model. Each category can operate independently while remaining connected to the larger GPS ecosystem.
BLOSOT™
Brandable Linguistic Ownership Search Optimization Term
A GPS word is designed to communicate its category before the consumer ever needs an explanation.
An Elite Domain Becomes Your Brand
The strongest domains do more than provide an internet address. They can communicate what the business is before the visitor ever reaches the website.
Digital Legacy
A memorable domain can become a permanent digital asset.
Brand Credibility
The domain immediately identifies the market it represents.
Search Recognition
The word and the search term can become increasingly connected.
One Word
One word can describe an entire sport category.
Sport Domain Portfolio
A portfolio of category based words spanning major sectors of the global sports economy.
Sport DOES Have The Power To Change The World
Sport crosses borders, cultures, languages and generations. It connects athletes, families, communities, businesses, media, education and commerce on a global scale. GPS is developing the words and digital categories designed to operate throughout that ecosystem.
Own The Language Of Sport™
Own The Word. Own The Search.
Sportsurance™. Sportchology™. Sportsorship™. Sportdurance™. Sportdration™. Sportparel™. Each word identifies a category. Together they form the linguistic foundation of Global Promotional Sport™.
Market Capitalization For Each Domain
The potential value of each GPS category can be examined independently using its corresponding global market, digital advertising opportunity and potential GPS market capture.
View GPS Valuation“A brand should always strive to own a word, especially in the mind of consumers.”Al Ries
NOTICE OF INTELLECTUAL PROPERTY PROTECTION
ANY and ALL domain names, trademarks, coined terminology, written content, business concepts and intellectual property associated with Global Promotional Sport™, GlobalPromotionalSport.com and affiliated domains are protected intellectual property of their respective owner.
This includes, but is not limited to, GPS™, Global Promotional Sport™, BLOSOT™, S3EO™, Sportsurance™, Sportchology™, Sportchologist™, Sportsorship™ and other branded words, terminology and domain properties displayed throughout the Global Promotional Sport™ portfolio.
Unauthorized reproduction, commercial use, copying, adaptation or representation of protected GPS intellectual property is prohibited except where expressly authorized by the rights holder.
“A Brand Should Always Strive To Own A Word
Especially In The Mind Of Consumers.”
Al Ries
NOTICE OF INTELLECTUAL PROPERTY PROTECTION
ANY and ALL domain names, trademarks, and intellectual property associated with GlobalPromotionalSport.com and its affiliated domains (including but not limited to any and all trhe above listed sports-related domains owned and operated by Laidir Equity INC) are protected by international trademark and copyright law.
Any unauthorized use, registration, or exploitation of these marks, domains, or intellectual property will be pursued to the fullest extent of the law.
Any domain registration or activity that infringes on our intellectual property rights will be met with swift and decisive action, including but not limited to legal proceedings, to protect our brand and assets.