Sportsurance™ TAM | Global Promotional Sport™

Global Promotional Sport™

SPORTSURANCE™ TAM

The Global Economics of Sports Insurance

Global Promotional Sport™ is building category specific digital marketplaces across the global sports economy. Sportsurance™ TAM models the economic opportunity across the sports insurance ecosystem through digital advertising, market capture, revenue and domain valuation.

One Domain. Multiple Geographies. Multiple Revenue Streams.

From Global Sports Insurance Economy To Domain Value

The GPS model begins with the existing economic value of the sports insurance sector. It then isolates estimated digital advertising expenditure, applies an adjustable GPS market capture assumption, calculates platform margin and applies an adjustable private company earnings multiple.

1. GLOBAL SPORTS INSURANCEThe worldwide insurance ecosystem surrounding sport.

2. INSURANCE SECTORSIndividual sports insurance categories with their own risks, participants, businesses and buyers.

3. DIGITAL ADVERTISINGThe estimated share of sector economics directed to digital promotion.

4. GPS MARKET CAPTUREAn adjustable percentage of digital expenditure targeted by a GPS domain.

5. DOMAIN REVENUEListings, advertising, sponsorship, leads, events, content and data.

6. DOMAIN VALUEGross margin multiplied by an adjustable private company earnings multiple.

ONE DOMAIN. MULTIPLE GEOGRAPHIES.

A category domain can be segmented into hundreds of local, regional and national commercial pages.

United StatesState and local market segmentation

CanadaProvince, territory and local market segmentation

InternationalCountry and regional expansion opportunities

Future GEO ExpansionAdditional markets as each category develops

Interactive Sportsurance™ Market Valuation

The Sportsurance™ example below demonstrates the model. Change the yellow assumptions to test different TAM, digital advertising, market capture, margin, pricing and revenue allocation scenarios.

Yellow cells are editable

	Sportsurance™ [ .com and .ca ]		USA: 51 States	Canada: 10 Provinces, 3 Territories	Other	Total Pages
	Average Number Of Pages		500	100	200	800

Sportsurance™ Domain Market Valuation

A

Sportsurance™: Protect Your Passion™

Sportsurance.com

B

Sport Sector: Total Addressable Market: TAM

Existing market size for the specific sport sector

C

Sport Sector: Digital Ad Expenditure: EST %

Estimated percentage of the sector spent on digital advertising

D

Sport Sector: Digital Ad Expenditure: EST $

$6,000,000,000.00

Estimated sector digital advertising expenditure

E

GPS Domain: Market Capture: %

Estimated market capture within 24 months

F

GPS Domain: Market Capture: $

$30,000,000.00

Estimated domain annual sales target

G

GPS Platform: DigiAd Gross Margin %

Website gross advertising margin

H

GPS Platform: DigiAd Gross Margin $

$6,000,000.00

Projected gross margin

I

Private Company Earnings Multiple

Adjustable earnings valuation multiple

J

GPS: Domain Valuation

$18,000,000.00

Projected domain valuation

Sport Website: Typical Revenue Items: Number and Value

Domain Market Capture Revenue

Sportsurance.com

$30,000,000.00

Domain Annual Sales Target

1

Top Page Banner Ad (Homepage)

2

Bottom Page Banner Ad (Homepage)

3

Top Page Banner Ad (Inner Pages)

4

Top Page Banner Ad (Inner Pages)

5

GEO-Based Agent Listing Fee

6

Premium Listing for Agents & Agencies

7

Standard Directory Listing

8

21 Revenue Mechanisms Within One Sport Category

The model is not dependent on one advertising product. Revenue can be distributed across a broad commercial ecosystem serving brands, professionals, agencies, events and sport participants.

Advertising

Homepage banners, inner page banners, directory advertising and category page placements.

GEO Listings

Local and regional listings designed around the geography where sport services are purchased.

Premium Placement

Featured listings, sponsored results, premium search positions and agent spotlights.

Lead Generation

Commercial value created by connecting sport consumers directly with relevant providers.

Events & Sponsorship

Event listings, event sponsorship packages, webinars and platform wide sponsorship programs.

Content & Data

Sponsored articles, targeted email campaigns, custom campaigns, analytics and traffic reports.

9 Disciplines Within Sportsurance™

Sportsurance™ brings together the major insurance categories required to protect athletes, teams, events, facilities, travel, equipment and the businesses that support sport.

Athlete Insurance

Accident, injury, disability, medical and participant protection for amateur and professional athletes.

Team & League Insurance

Coverage for teams, clubs, leagues, associations, coaches, officials and organized sport programs.

Event Insurance

Participant liability, spectator liability, cancellation, weather and operational protection for sporting events.

Travel Insurance

Medical, trip interruption, cancellation and travel protection for athletes, teams and sport organizations.

Property & Facility Insurance

Protection for arenas, fields, gyms, training centres, clubhouses and other sport facilities and property.

Equipment Insurance

Coverage for owned, rented, transported or specialized sporting equipment and related assets.

Liability Insurance

General, professional and participant liability protection for sport organizations, operators and service providers.

Business & Professional Insurance

Commercial protection for coaches, trainers, academies, retailers, promoters, agencies and sport service businesses.

Media, Sponsorship & Special Risk

Specialized protection for broadcasts, sponsorship activations, promotions, endorsements and unique sport related risks.

Own The Language Of Sport™

GPS category brands are designed to organize commercial sport markets around words that identify what people are searching for. Each category can support its own content, directory, advertising, sponsorship, event and geographic marketplace ecosystem.

“A Brand Should Always Strive To Own A Word

Especially In The Mind Of Consumers.”

Al Ries

NOTICE OF INTELLECTUAL PROPERTY PROTECTION

ANY and ALL domain names, trademarks, and intellectual property associated with GlobalPromotionalSport.com and its affiliated domains (including but not limited to any and all trhe above listed sports-related domains owned and operated by Laidir Equity INC) are protected by international trademark and copyright law.

Any unauthorized use, registration, or exploitation of these marks, domains, or intellectual property will be pursued to the fullest extent of the law.

Any domain registration or activity that infringes on our intellectual property rights will be met with swift and decisive action, including but not limited to legal proceedings, to protect our brand and assets.